This Smart Plan sequence is for paid internet leads with intent, like inbound Zillow, Realtor.com or Google PPC leads to your Lofty CRM. These leads MUST be followed-up on right away, or you're wasting your lead-gen dollars. This automation is designed to start a conversation, with a 55-point series of touchpoints over the first ten days of the lead landing in your system. This includes all the triggers, emails, texts, phone scripts, tasks and notifications to make sure these valuable leads are handled and processed to move forward in your pipeline.